A billboard on the SF Muni platform at the Embarcadero Station shows that one company knows some slang -- or has an ad agency that does. The ad is for combined cable and phone services, and says, as far as I can remember: "Check out our package. You know you want to," followed by something like "Proud to celebrate SF Pride." That's the clue as to the slang.
It resonates nicely with the one two billboards away touting solar panels, with something along the lines of "Stimulus packages on the roof." That wasn't intended to be slang, but now seems to be.
Sometime it pays to be semi-awake during ones commute.